Importance of Photos | SEO Geeks

Images can help Google rankings.

Any SEO Geek knows the extreme importance of quality images in order to rank higher by SEO. For valuable code-worded blogging to websites － images have proven to have a huge impact for search engine optimization resulting in improved Google rankings. As an SEO service situated in Newbury Park, California, we use these image techniques on a daily basis in order to rank our clientele higher on search engines such as Yahoo, Bing and Google. In this article, our SEO Geeks will present “5 Ways You Can Improve Rankings” － simply by changing the way you handle images.



1. Change File Name



First and maybe even foremost, all images need a unique file name. This should be a descriptive title of what the photo displays, - but it should also include your tag words in order to rank higher for your selected keyword (-phrases). Google Images will read your title to make sure it actually displays what it says it does, and Google will also look for keywords that will strengthen your overall rank for the selected keyword. Selling vacuum cleaners in Newbury Park? An appropriate title could be: best-vacuum-cleaners-newbury-park.jpg.



2. Fill In All Descriptions



The extreme importance of utilizing ALT photo description can not be over-exaggerated. A photo description is also always valuable. Similarly to file names, these descriptions should also give Google a hint of what it depicts, - as well as using selected keywords. Want to focus on cheap vacuum cleaners? A great ALT description could be: “Cheap vacuum cleaners in Newbury Park, cheapest and best.”



3. Pros and Cons of Size



As a thumb rule - the higher resolution photo, the better it will rank with SEO. There are however also negatives to choosing only huge high-resolution photos on your website. Search engines such as Google, Bing and Yahoo all use “page load time” as part of their algorithm. A high-resolution photo can therefore have a bad impact on SEO, maybe particularly if uploaded onto your website (and not a blog).



4. Use Unique Images



This might be one of the most overlooked part of image SEO. Search engines will easily see if your image appears anywhere else on the web, and it will be marked as “duplicate” if the photo already exists on another website. A good idea is therefore to either utilize Photoshop to create your own images, or to hire a professional photographer for your business pictures. A great investment for excellent SEO could be to invest in a high-resolution camera to use for blog- and/or website photos. But, as mentioned in #3, be aware that high-pixel images may slow your website down and impact SEO negatively(!)



5. Use Captions



Similarly to the file names, ALT- and photo descriptions, a caption can also be a great way for SEO (by using keywords), and also a way of giving Google a tip of what the image actually depicts.



SEO Geeks of Newbury Park, CA has specialized in increasing web prominence and visibility for years. We specialize in SEO-optimized blogging, website management, social media, and more. Contact us today for a guaranteed way to rank higher!